Using Digital Video As A Marketing Tool
Video marketing is a powerful way to promote your brand, products, or services online. It can help you reach new audiences, increase engagement, and boost conversions. But how do you use digital video as a marketing tool effectively? Here are some tips and examples to inspire you.
1. Define your goals and audience.
Before you start creating your video, you need to have a clear idea of what you want to achieve and who you want to reach. Do you want to raise awareness, educate, entertain, or persuade? Do you want to target existing customers, prospects, or influencers? Having a specific goal and audience will help you craft your message and choose the best platform and format for your video.
2. Choose the right type of video.
Depending on your goal and audience, you can use different types of videos to communicate your message. For example, you can use explainer videos to educate your audience about your product or service, testimonial videos to showcase customer satisfaction, demo videos to show how your product works, or behind-the-scenes videos to humanize your brand. You can also use live videos, webinars, interviews, animations, or stories to create engaging and interactive content.
3. Optimize your video for SEO and conversions.
To make sure your video reaches your target audience and drives them to take action, you need to optimize it for search engines and conversions. This means using relevant keywords in your title, description, tags, and captions; adding a catchy thumbnail; including a clear call-to-action; and embedding links to your website or landing page. You can also use tools like Google Analytics or YouTube Analytics to track and measure your video performance.
4. Showcase your brand personality and values.
One of the benefits of video marketing is that it allows you to show your brand's personality and values in a more authentic and emotional way than other forms of content. You can use video to tell stories, share your mission and vision, highlight your social responsibility, or express your unique voice and tone. This will help you build trust and loyalty with your audience and differentiate yourself from your competitors.
5. Learn from successful video marketing examples.
If you need some inspiration for your video marketing strategy, you can look at some of the brands that did it right. Here are some examples of video marketing campaigns that went viral or achieved remarkable results:
- Reebok: 25,915 Days. This video shows a woman's life in reverse, from old age to childhood, while counting down the number of days she has left to live. The message is simple but powerful: make the most of every day and challenge yourself with Reebok.
- Coca-Cola: The Last Customer. This video features a convenience store owner who stays open late every night for his last customer: a security guard who works nearby. The video shows their friendship and gratitude over a bottle of Coke.
- LG: End of the World Job Interview. This video is a prank that uses LG's Ultra HD TV as a window in a fake office where job applicants are interviewed. The TV shows a meteor crashing into the city, making the applicants panic and scream.
- Dollar Shave Club: Our Blades are F***ing Great. This video is a hilarious introduction to the brand's value proposition: high-quality razors delivered to your door for a low price. The video features the founder walking around the warehouse and making jokes about shaving.
- Dove: Real Beauty Sketches. This video is part of Dove's campaign to challenge the perception of beauty among women. The video shows women describing themselves to a forensic sketch artist, who then draws them based on their descriptions. The same women are then described by strangers, who give more flattering descriptions. The video reveals the difference between the sketches and how women are more critical of themselves than others.
Keep it Foxy,
Sales Manager & Founder