Why Listing Photos Matter And How To Take Good Ones
Updated: Jul 20
If you are selling your home, you want to make a good impression on potential buyers. One of the most important factors that influence their decision is the quality of your listing photos. In this blog post, I will explain why listing photos matter and how to take good ones.
Why listing photos matter?
Listing photos are the first thing that buyers see when they browse online listings. They are also the main source of information about your home's features, condition, and style. According to a study by the National Association of Realtors, 87% of buyers said that photos were very useful in their home search.
Listing photos can also affect how much buyers are willing to pay for your home. A study by Redfin found that homes with professional photos sold for $3,400 to $11,200 more than homes without them. Moreover, homes with high-quality photos were more likely to sell faster and attract more online views.
How to take good listing photos
To take good listing photos, you need to prepare your home, use the right equipment, and follow some basic photography tips.
Prepare your home
Before taking photos, you should declutter, clean, and stage your home. Remove any personal items, such as family photos, religious symbols, or political signs. Make sure that all surfaces are dust-free and shiny. Arrange furniture and accessories to create a cozy and inviting atmosphere. You can also add some fresh flowers or plants to brighten up the space.
Use the right equipment
You don't need a professional camera to take good listing photos, but you do need a decent smartphone or a digital camera with a wide-angle lens. A wide-angle lens can capture more of the room and make it look more spacious. You should also use a tripod to stabilize your camera and avoid blurry shots. If possible, use a remote shutter or a timer to avoid shaking the camera when you press the button.
Follow some basic photography tips
The most important tip is to use natural light as much as possible. Take photos during the day when the sun is bright and avoid using flash or artificial lights. Open all curtains and blinds and turn on all lamps and fixtures to create a warm and welcoming glow. Another tip is to choose the best angles and perspectives for each room. Try to capture the focal point of the room, such as a fireplace, a window, or a piece of art. Avoid shooting from corners or too close to walls or furniture. You should also avoid showing yourself or your reflection in mirrors or windows.
By following these steps, you can take good listing photos that will showcase your home's best features and attract more buyers. Remember that listing photos are not just images, but stories that tell buyers why they should choose your home over others.
Director of Marketing and Operations